Release Of Imaikkaa Nodigal Cinema Halls Exited Audience , Stalled

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The release of Imaikkaa Nodigal was stalled this morning over the non-receipt of KDM (digital key) by the movie theatres. The much-awaited film that marks the Tamil debut of Bollywood director Anurag Kashyap, who plays the antagonist Rudra, has not released anywhere in India.

A leading distributor said talks were on to resolve the issue – as always, financiers who are yet to be paid, have come in the way of the film’s release. “The amount is not very high, and they should be able to sort it out by 2 pm,” he added.
Director Ajay Gnanamuthu’s Imaikkaa Nodigal, which stars Nayathara and Atharvaa as siblings, Raashi Khanna, and Anurag as a psychopath, also has Vijay Sethupathi in a cameo. A song featuring the two,‘Neeyum Naanum Anbe’, released on August 28, has gone viral.
Fans have been wondering about the low buzz around the film, Nayanthara’s second release in a fortnight after Kolamaavu Kokila, which is still running to relatively packed houses.
Expectations from the film are huge, as Ajay’s previous film Demonte Colony, starring Arulnidhi, did very well at the box office. Nayanthara’s market is at an all-time high, and fans who had taken a day off to watch the first day first show expressed their disappointment on Twitter.
This is not the first film to go through this issue in recent times. This last-minute choke-hold on release has left many filmmakers wringing their hands in frustration, as it happens way after they have completed their work and handed it over to the producer.
Shows have been cancelled in New Jersey and Atlanta too.

Imaikkaa Nodigal hits cinema halls, excited Anurag Kashyap shares poster

Imaikkaa Nodigal hits cinema halls, excited Anurag Kashyap shares poster

Chennai’s famous Kasi Theatre put out a tweet that it has cancelled the noon show and is playing Nayanthara’s Kolamaavu Kokila instead.
Many screens in Chengalpet area cancel Noon Show, as ‘financial settlements ‘ are still going on, may start from Matinee shows.
In the run up to the release, Ajay has spoken extensively about the effort it took to make the film. His reaction to the delay was the cryptic:

This tooooo shall pass!!!



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